Printer Basics is an online retailer of printer consumables specialising in ink and toner cartridges. Having originally sold through internet marketplaces, Printer Basics now has a standalone website to offer UK consumers high quality products at exceptionally low prices. As well working hard to get you the best deal on ink and toner, we're committed to protecting your privacy. We're registered as Printer Basics Limited in Jersey (Company No. 105360). The registered address is Printer Basics Ltd. Le Gallais Building, 2nd. Floor, 54 Bath Street, St. Helier, Jersey, JE1 1FW.
Printer Basics acts as the data controller when processing your data and is committed to protecting and respecting your privacy.
Information about you is collected from our website when you register for an account, place an order or use one of our contact forms.
We can also collect information that you supply as part of on-line chats with our customer service team.
Among the personal information we collect may be your name, address, email address, IP address and information regarding what pages you've accessed and when. If you decide to buy a product from our website, we'll store the order(s) and product(s) you have purchased. Details of these will then be accessible via your online account.
When placing an order with Printer Basics, your card information is not held by us. Instead, it is collected by our third party payment processors. This third party specialises in the service of online capture and the processing of credit/debit card transactions. Please be aware that all credit/debit card transactions are processed by Braintree (Part of PayPal) and you can view their privacy policy by clicking here.
Here at Printer Basics, we may use your information to:
Please Note: We will hold your information on our systems for as long as is necessary for the relevant activity.
On occasions, Printer Basics may use your personal information under the legal basis of "legitimate interests". An instance of this is sending you emails about products you have bought or other products which are similar. Please remember that if you told us you don't want emails like this, we won't email you marketing emails whatsoever. In all cases a thorough Legitimate Interest Assessment (LIA) will have been carried out by Printer Basics to ensure that your interests, and any potential risks to you against our own interests, are appropriate and proportionate.
Printer Basics will never sell or rent your information to a third party and will never share your information with third parties for the purpose of marketing.
In order to complete a task or service on our behalf, we may pass your information to our third party service providers for the purposes of completing tasks and providing services. An example of this is for the processing of debit/credit card payments. Whenever we use third party service providers, we only disclose personal information that is necessary to deliver that particular service. Printer Basics has a contract in place that requires those providers to keep your information secure and not use it for their own direct marketing purposes.
The Printer Basics website uses SSL encryption to ensure that all personal information is handled in a secure manner. This encryption will prevent third parties from gaining unauthorised access to your personal data when you use our website. A green padlock will be shown in most web browsers as a symbol to confirm when an SSL encryption is in place.
Printer Basics also takes further steps to keep your data secure and protect against unauthorised access including the use of Firewalls, Antivirus/Malware protection and blocking access to suspicious traffic.
Printer Basics is committed to delivering a positive email marketing experience to customers and so it is important that we obtain an appropriate legal basis in order to communicate.
During the course of a sale, Printer Basics uses "legitimate interests" as a legal basis for sending you marketing communication. You can object to marketing before completing your order, and we will give you the opportunity to object to marketing on every future communication. We work hard to ensure our email communication is relevant and contains similar products and services offered by Printer Basics.
Also, you can choose to receive email marketing by freely giving explicit consent via either our newsletter sign up forms or when you register for an account.
You can withdraw consent or change your marketing communication preferences in the "Manage Marketing Preferences" section of your online account or through the links on any of the marketing communication we send. Alternatively, you can email [email protected] or phone 020 8174 0099.
We endeavour to ensure your data is as accurate as possible and therefore encourage you to update your account with new data, especially around email address and billing/delivery addresses via your online account.
You have the right to ask for a copy of the information Printer Basics holds about you. There is no charge to have a copy of this information but if you require further copies of the same information, a reasonable administration fee may be charged.
If you wish for us to stop holding your personal data then you have the right to have this information removed from our systems. In accordance with UK tax law; Printer Basics is required to securely store basic personal data of our customers for a minimum of six years.
If you wish to update or remove your personal information or request a copy of the information we hold about you, please email [email protected] or phone 020 8174 0099.
Please be aware that Printer Basics may require you to verify your identity before requesting a copy of, updating or removing personal information to ensure personal data is kept safe and secure.
To create marketing communications that are highly relevant to you (in accordance with your marketing preferences), we may analyse your previous purchases. This information may also be used to enhance your shopping experience and promote the relevant products for the printers associated with your account.
If you wish to object to this processing, but still want to receive general marketing communication, then you can object to this specific processing by emailing [email protected].
The Printer Basics website may use the website recording service provided by Lucky Orange LLC. The Lucky Orange tool may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms.
Please Note: The information collected does not include your password or any payment information. This information is collected to improve website usability and we also use it for reporting purposes.
Fulfilment and Financial Records are kept for as long as required under financial regulations; after which time we may delete such records; typically after seven years.
We reserve the right to delete your website account if your account has not been used for an extended period.
Where you have consented for email marketing communication, we will keep your data until you notify us otherwise or withdraw consent. We may delete your data for email marketing purposes after a prolonged period of inactivity.
If you have a complaint on how we have handled your personal data, you can email [email protected] and we will investigate the matter. If you are not satisfied with our response, you can forward your complaint to the Information Commissioner's Office (ICO).
Cookies are widely used to make web sites work better as well as to provide information to the owners of the site, helping to deliver a personalised experience.
Printer Basics uses data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics. This helps us to continuously improve your experience on the site and saves money from being spent on advertising that does not reach people interested in Printer Basics's products. Printer Basics can then pass those savings back to our customers in the form of lower prices.
We offer our customers the ability to share products on social networking sites such as Facebook and Twitter. If you take the opportunity to share content in this way, the social network may send cookies to your browser. We do not control the setting of, and accept no liability in connection with, these cookies. Please look at the social network's websites for more information about what they do with cookies and how you can manage them.
We have a variety of pages on social networking sites such as Facebook. If you use these pages, the hosting sites may drop cookies onto your devices. We do not control the setting of, and accept no liability in connection with, these cookies. Please look at the third-party websites for more information about what they do with cookies and how you can manage them. From time to time Printer Basics may run competitions or other applications within Facebook or other social networking site, these applications may drop cookies onto your devices and you are advised to read the terms of the application for more.
© Copyright 1999 - 2021. Printer Basics Ltd. Company Registration No. 105360.